Schick's new Quattro 4 razor needed a new way to go to market, especially in a parity product category like men's razors. I was part of a small team that developed "The Power of 4" infomercial campaign for Schick. I designed the overly cheesy look and feel of the entire campaign from packaging to print to on-air graphics. My role extended into the production of the final infomercial, overall website design and retail elements.